Objective: Looking for employment in the marketing and advertising field.

Summary of Qualifications:

• Exceptional sense of creativity and innovation.
• Developed, executed, and tracked social media strategies & campaigns.
• Success (first page ranking) in SEO & link building.
• Strong analytics knowledge & keyword research tactics.
• Ran multiple PPC campaigns and designed landing pages.
• Creative content development & editorial calendar planning.
• Practiced success in sales and customer relations.
• Advanced Microsoft Office and Adobe Creative Suite skills.
• Experience in graphic and web design.
• Excellent written and verbal skills.
• Conversational French.

Professional Experience:

Allen-Vanguard, Ottawa, Ontario                                                                          2011/Present
Marketing & Website Coordinator/Strategist

• Lead the company onto social media for the first time (protocols, rules, editorial calender, strategies).
• Responsible for the SEO of the corporate website (helped bring some products to first page of Google for selected keywords).
• Performed email blasts & other direct marketing strategies.
• Developed mobile landing pages and mobile-based campaigns (QR Codes).
• Created ad concepts and copy for magazines and online publications.
• Selected online advertising platforms based on analytic metrics.
• Developed and prepared analytical reports on site performance based on key metrics.
• Contributed my writing skills to content creation & press releases.
• Coordinated the ordering of print materials and marketing collateral.

Oasis Marigot Hotel & Villas, St. Lucia, Caribbean                                                   2010/2011
Marketing Strategist (and part time sales)

• Assisted in exceeding sales goals by 175% during peak travel season in 2011.
• Developed pricing, promotional, and communication strategies, overseeing their execution.
• Created an online presence on key social media platforms, fostering long-term customer relationships, managing online brand image, and growing brand recognition.
• Assisted in new product development (packages and new villa selections and branding).
• Redesigned layout, aesthetics and operations of corporate website.
• Wrote much of the online content.

Additional Experience:

TheTopMarketeers                                                                                          2009/10, Present
Self-run marketing and graphic/web design business

• Worked closely with customers, assuring smooth and beyond satisfactory delivery of services.
• Conducted e-flyer blasts and helped in organization and promotion of special events.
• Created logos, creative images, business cards, flyers, posters, and brochures.
• Flash videos and web design.

Education:

Bachelor's of Commerce with Marketing Specialization                                                     2009
University of Ottawa, Ontario

    Selected Academic Projects:

• Promotions Course: Michel Cloutier Marketing Competition - created and implemented a viral marketing campaign for Live 88.5 Radio Station.
• Advertising and Promotions Course: Developed a comprehensive marketing campaign, including storyboard and creative, for Molson Canadian.
• Market Research Course: Analyzed levels of customer satisfaction for WestJet by conducting over 200 real customer surveys.

Web Foundations Certificate                                                                                          2011
Mount Royal University, Alberta

    Summary of Skills Acquired:

• Built websites using CSS and Javascript.
• Particular emphasis on search engine optimization.

References are available upon request.